Carnival of the old signboard

August 1, 2026, the historical center of the city of Rybinsk.

The Carnival of Ancient Signage is a cultural initiative aimed at creating a new urban tradition based on the unique visual style of Rybinsk, inspired by merchant typography and historical signage. The project develops the idea of a vibrant culture through participation, play, visual art and music, creating a unique story of the city in the future.

Through the coat of arms procession, the sound of classical music, street folklore and ancient urban amusements, the Carnival of the Ancient Signboard reveals the deep roots of Russian urban culture. Russian Russian language and street traditions The event is designed to show the living connection of the times, to return attention to the richness of Russian speech and street traditions of the 19th century, to strengthen the sense of cultural continuity and to remind of the importance of the historical heritage of the Russian city as an important part of the common cultural path of Russia.

The main events of the “Carnival of the ancient signboard”:

"Coat of Arms procession"

"Royal Fashion Show"

"At the Grand staircase of Rybinsk"

"The old bandstand on Red Square"

"Children's bandstand and electrofolk"