0+
in the open air

The annual Bear Day Festival

The Bear Day Festival will take place on March 29 on the territory of the Alyosha Popovich Dvor tourist complex (Yaroslavl, Pervomaiskaya str., 55).

Every year, residents and guests of Yaroslavl celebrate spring at the family festival "Bear Day". This holiday reveals the traditions of the meeting of spring by our ancestors and is associated with the awakening of the bear from hibernation. In the center of the event is a popular monument to a bear in Yaroslavl – a growling bear on a stone. That's where the festival starts at 13:00. What awaits you at the festival in 2026?

1. The parade of champion bears

A costumed procession with the participation of star guests, creative teams and all comers! Prepare your costumes — the most creative ones will receive prizes!

2. Creative Village

Workshops on painting clay bears, creating eco-toys, modeling from salt dough and drawing forest landscapes. For children and adults!

3. The music scene

Folklore ensembles, modern cover bands and special guests who will give you heart-stopping melodies.

4. Family area

- Interactive performances about the adventures of cubs.

- Quests to find "treasures" in the forest.

- Photo zones with huge soft bears and decorations in the style of Russian fairy tales.

5. The Food Fair

Try bear pies, berry fruit drinks, pancakes with honey and other delicacies. Don't miss the themed desserts — they will surprise even gourmets!

6. Ecological site

You will learn how to protect forests and their inhabitants, assemble the Bear in Nature puzzle and get tips on responsible tourism.

The main attraction of the Yaroslavl region is a constellation of 12 ancient cities: Yaroslavl, Gavrilov-Yam, Danilov, Lyubim, Myshkin, Pereslavl-Zalessky, Poshekhonye, Rostov the Great, Rybinsk, Tutaev, Uglich and the flooded Mologa. Each of them has its own unique appearance and atmosphere.