The festival takes place annually in the ancient and cozy city of Uglich.
The festival events take place in the historical part of Uglich throughout the day and end at midnight with fireworks.
"Ugleche pole" is the very first name of the city of Uglich, by which it is mentioned in the chronicle, and it was chosen for the main city festival in honor of the founding of the city. This is an annual festival with souvenir shops with unique handicrafts, music and contemporary art. The guests of the festival participate in the most interesting activities of the holiday, listen to live performances, taste local food and buy unique handicrafts.