Every fourth Russian tourist chose to travel around the country during the off-season this year.
Trips across Russia in spring and autumn are becoming increasingly popular: in 2025, their share in the total volume of domestic bookings for the first time amounted to 25%, which is 4.5% higher than a year earlier. This is evidenced by data from a joint study by the Ministry of Economic Development of Russia and the Association of Travel Aggregators (ATAG).
An analysis of information from the leading online platforms - Ostrov, Yandex Travel, Tutu and Avito Travel – showed that guests are increasingly choosing short trips lasting two to three days to change the environment, attend cultural or sporting events and explore new regions. At the same time, travelers are increasingly planning trips in advance – the average booking depth has increased by almost four days to an average of 17 days, which indicates an increase in demand predictability and a desire for a more profitable choice of accommodation.
"The growing popularity of domestic tourism in the off–season is not just a trend, but a steady result of systematic work within the framework of the national project "Tourism and the Hospitality Industry". The country creates conditions under which traveling in Russia becomes comfortable and interesting at any time of the year. I am especially pleased that tourists are increasingly choosing not only traditional centers, but also small towns, regions with rich cultural heritage and unique nature," said Dmitry Vakhrukov, Deputy Minister of Economic Development of the Russian Federation.
The most popular destinations in the off-season were Moscow and the Moscow region, St. Petersburg and the Leningrad Region, Krasnodar Territory, Tatarstan and the Kaliningrad Region. At the same time, a particularly high growth in interest was recorded in regions that are actively developing tourist infrastructure: in Crimea, Adygea, Karelia, Dagestan, Chelyabinsk, Tyumen and Ryazan regions, demand increased from 40 to 200%. Special attention should be paid to the interest in small historical cities – Rybinsk, Rostov Veliky, Vyborg, Kolomna and others, where tourists are increasingly staying in hotels, apartments and glamping.
According to aggregators, the main accommodation format is three–star hotels, with an average check of 4.2 thousand rubles in spring and 5 thousand rubles in autumn. At the same time, the demand for glamping shows record dynamics: an increase of 75% in spring and 50% in autumn. This format is especially in demand in Karelia and the Tula region.
"Traveling around the country in the off-season is primarily perceived as an opportunity to change the situation. This can be seen, among other things, by the duration of the armor: two thirds are on the order of two to three days - just a comfortable option for recharging. There are also long trips for 5 days or more, but they are mainly concentrated during the school holidays. Also, traveling during the low season allows you to save money or choose a more comfortable accommodation option, because prices during this period may be 10-20% lower, and the choice becomes more diverse. In addition, Russians have tried out event trips to festivals, concerts, exhibitions, sports competitions, and at the same time get acquainted with local attractions. So the trend towards an increase in off–season travel in Russia will continue in the coming years," said Alexander Bragin, Director of ATAG.
