The shopping malls were built in the 1830s at the expense of Poshekhon merchants. They are located in the historical center of the city, on Freedom Square, formerly called Bazarnaya or Shopping Square. One of the buildings, each of which was divided into sections-shops, was called vegetable – here Poshekhon merchants sold food, the other was called red – here they sold haberdashery products, household items. Once upon a time there was another wooden building on the square.
Located next to the Trinity Cathedral, the main temple of Poshekhonye, shopping malls emphasize its perspective.